Top TikTok Hashtags in Brazil (May 2026) Today
Here are Brazil’s top trending TikTok hashtags for 07 May 2026, with views, video counts, and creator playbooks. Use these trends to plan smarter hooks, formats, and posting angles today.
Brazil’s trending TikTok hashtags today (07 May 2026) are #tiktokshop, #creatorsearchinsight, #neymar, #metgala, #anime, #malevola, #anosatrás, #modafeminina, #diadasmaes, and #jojotodynho—each with strong momentum and clear content lanes creators can plug into right now.
Today’s Top Trending TikTok Hashtags in Brazil (07 May 2026)
Below are the top 10 trending hashtags in Brazil with their current momentum:
- #tiktokshop — 155.5M views, 49,942 videos
- #creatorsearchinsight — 114.1M views, 47,760 videos
- #neymar — 142.2M views, 16,838 videos
- #metgala — 109.6M views, 7,057 videos
- #anime — 89.8M views, 10,102 videos
- #malevola — 94.5M views, 5,701 videos
- #anosatrás — 37.9M views, 133,975 videos
- #modafeminina — 68.8M views, 26,801 videos
- #diadasmaes — 52.6M views, 35,428 videos
- #jojotodynho — 79.4M views, 4,580 videos
#tiktokshop (155.5M views, 49,942 videos)
Why it’s trending in Brazil
Shopping-led content is surging because creators are blending entertainment + product proof. In Brazil, TikTok Shop-style discovery thrives when the video feels like a recommendation from a friend—not an ad.
What to post (formats that work)
- “I tested it so you don’t have to” mini reviews (15–25s)
- Price-to-value comparisons (2–3 items, fast cuts)
- Before/after demos (beauty, home, organization, gadgets)
- “Cart check” or “Top 3 under R$X” lists
Creator strategy (how to win the hashtag)
- Put the result first in the first 1.5 seconds (e.g., “This blender makes creamy açaí in 12 seconds.”)
- Use on-screen pricing and 1 clear benefit per clip
- Add a single CTA: “Link in product tag” or “Comment ‘link’”
SEO/AEO tip
Include searchable keywords in text overlays: “review,” “unboxing,” “worth it,” “cheap,” “dupe,” “Brazil”.
#creatorsearchinsight (114.1M views, 47,760 videos)
Why it’s trending in Brazil
Creators are increasingly optimizing for TikTok search—and this hashtag signals content about what people are searching, what’s ranking, and how to build searchable videos.
What to post
- “3 things people search about [topic] in Brazil”
- “Keywords that made my video hit [X] views”
- “Hook formulas for search: ‘How to…’, ‘Best…’, ‘Where to…’”
Creator strategy
- Build videos around one query: “How to style wide-leg jeans” (not “fashion tips”)
- Say the query out loud in the first 3 seconds (TikTok captions + audio matter)
- Use chapters via on-screen text: Step 1 / Step 2 / Step 3
Quick content template
Hook: “If you’re searching ‘[query]’, do this.”
Proof: show result first
Steps: 3 steps max
Close: “Save this for later” (boosts saves)
#neymar (142.2M views, 16,838 videos)
Why it’s trending in Brazil
Neymar content spikes whenever there’s news, highlights, injuries/returns, lifestyle moments, or memes. Even when there isn’t a single “event,” creators keep the hashtag alive through edits and reactions.
What to post
- Highlight edits with beat-sync transitions
- Hot takes: “Is Neymar still top 3 Brazilian players?”
- Street football reactions (“Trying Neymar skills in the park”)
- Meme remixes using trending audios
Creator strategy
- Use context captions: “Neymar’s most underrated skill: [X]”
- Keep edits tight (0.3–0.6s clips) for retention
- Pair with adjacent hashtags (don’t overstuff): add 1–2 like #futebol or #brasil if relevant
Brand angle
Sportswear, energy drinks, barbers, and gyms can create “Neymar-inspired” routines (haircuts, boots, drills).
#metgala (109.6M views, 7,057 videos)
Why it’s trending in Brazil
Global fashion moments travel fast on TikTok. Brazil creators are joining with commentary, outfit breakdowns, and “budget recreations”—and the lower video count vs. views suggests strong opportunity.
What to post
- “Best vs worst looks” (keep it respectful, punchy)
- “Explaining the theme in 20 seconds”
- Recreating a Met Gala look with thrift/fast fashion pieces
- Makeup transformations: “Met Gala glam on a budget”
Creator strategy
- Lead with a bold stance: “This was the smartest look—and here’s why.”
- Use split-screen reactions to runway clips (if available) or photo slides
- Add value: fabric notes, silhouette terms, designer references
Collaboration idea
Duet with a fashion creator: you do styling, they do makeup, then stitch both.
#anime (89.8M views, 10,102 videos)
Why it’s trending in Brazil
Anime remains evergreen, but it spikes with new seasons, iconic scenes resurfacing, cosplay trends, and meme audios. Brazil’s anime community is highly share-driven—perfect for TikTok.
What to post
- “If you liked [anime], watch these 3 next”
- Cosplay transitions (casual → character)
- “Explaining this scene” (fast lore breakdowns)
- Anime-inspired recipes, workouts, and room setups
Creator strategy
- Focus on micro-niches: “anime romance,” “shonen power systems,” “cosplay thrift hacks”
- Use caption SEO: character name + series + what you’re doing (“Gojo cosplay makeup tutorial”)
- Encourage comments: “Team [character] or [character]?”
Retention trick
Add a “wait for it” payoff: reveal the final cosplay at second 12–15.
#malevola (94.5M views, 5,701 videos)
Why it’s trending in Brazil
“Malevola” (Maleficent) is trending through dark glam aesthetics, villain-era content, and transformation makeup. The high views with relatively fewer videos suggests a high-performing aesthetic lane.
What to post
- Maleficent-inspired makeup horns illusion
- “Villain era” glow-ups: soft → dark glam
- Outfit styling: black/purple palettes, sharp silhouettes
- Audio-driven POVs: “When they underestimate you…”
Creator strategy
- Use strong lighting (one key light + shadow for drama)
- Make the transformation one clean transition (snap, hair flip, cloak reveal)
- Add a short story hook: “I stopped trying to be liked…”
Monetization angle
Beauty creators can link product lists: contour, black lipstick, setting spray, cape accessories.
#anosatrás (37.9M views, 133,975 videos)
Why it’s trending in Brazil
This is a nostalgia machine. The video count is huge (133,975), which means competition is high—but nostalgia formats are easy to produce and can still win with specificity.
What to post
- “Brazil in 2010 vs now”
- “Things we did at school anos atrás”
- Old photos glow-up: “Me anos atrás… and today”
- Throwback music + captions
Creator strategy
- Make it hyper-specific: “If you grew up in [city/state], you remember this”
- Use 3 quick moments instead of one long story
- Add a question to spark comments: “Which one did you have?”
Differentiation tip
Mix nostalgia with education: “Why this trend existed anos atrás (and why it disappeared).”
#modafeminina (68.8M views, 26,801 videos)
Why it’s trending in Brazil
Fashion content is consistently viral in Brazil, especially when it’s practical: work outfits, weekend looks, body-type styling, and affordable finds.
What to post
- “3 outfits for work using 1 blazer”
- “What I’d wear if I had only 5 pieces”
- “GRWM: date night in São Paulo / Rio”
- “Body-friendly styling” (fit, comfort, confidence)
Creator strategy
- Film in natural light + clean background
- Use a consistent structure: Look 1 / Look 2 / Look 3
- Add shopping intent keywords: “where to buy,” “affordable,” “dupe,” “capsule wardrobe”
Growth play
Turn one video into a series: “Modafeminina for petite,” “for curvy,” “for tall,” “for hot weather.”
#diadasmaes (52.6M views, 35,428 videos)
Why it’s trending in Brazil
Mother’s Day content ramps up heavily in May. This hashtag is perfect for emotion + utility, and brands also push gifting content—meaning more viewers are in a “ready to buy” mindset.
What to post
- Gift guides by budget: “R$50 / R$100 / R$200”
- “What I’m doing for my mom this year” vlog
- Handmade gift tutorials (cards, baskets, breakfast tray)
- Emotional montages: photos + voiceover
Creator strategy
- Choose one angle: funny, sentimental, or practical
- Use a strong hook: “If you still don’t know what to give your mom…”
- Add subtitles—these videos are often watched quietly
Brand-friendly tip
If you’re doing affiliate/shop content, keep it transparent and helpful: “3 gifts I’d genuinely buy again.”
#jojotodynho (79.4M views, 4,580 videos)
Why it’s trending in Brazil
Celebrity and pop-culture hashtags spike with quotes, reactions, glow-ups, and commentary. The relatively low video count (4,580) compared to views indicates a high attention-to-supply ratio—good for creators who can move fast.
What to post
- Reaction videos to Jojo news/moments (keep it factual)
- “Jojo-inspired” humor skits and lip-syncs
- Style and beauty recreations
- “Then vs now” timeline edits
Creator strategy
- Keep it non-defamatory: avoid rumors; cite what’s public
- Use context in the first line: “Jojo Todynho trend explained…”
- Encourage engagement: “What’s your take—agree or disagree?”
Community note
Pop culture can get heated. Pin a comment setting tone: “Keep it respectful.”
Featured TikTok Video: @gaming — “#gaming” (0 views)
Why it’s worth watching (and why it matters even at 0 views)
The featured video is listed as:
- Creator: @gaming
- Description: #gaming
- Views: 0
A “0 views” listing can happen for a few reasons (fresh upload, limited distribution, processing delay, region-limited visibility, or simply early performance). It’s still worth watching as a trend signal, because generic hashtag-only posts often reveal what many creators are testing: minimal captions + broad category tags to let the algorithm decide the audience.
What creators can learn from it
- Discovery test: Posting with a single broad tag like #gaming is a way to test whether the hook and watch time alone can carry distribution.
- Hook-first lesson: If the video doesn’t immediately show gameplay, a challenge, or a punchline, it may stall—gaming audiences scroll fast.
- Optimization opportunity: Add one specific layer: game title, moment type, or value promise.
How to make this style go viral (actionable upgrades)
If you’re inspired by @gaming’s minimalist approach, try:
- Replace “#gaming” alone with one niche tag + one broad tag (e.g., “#gaming + #fps” or “#gaming + #mobilegaming”)
- Add a searchable overlay: “Best sensitivity settings (Brazil)” or “How I fixed lag”
- Start with the peak moment in the first second: clutch win, funny fail, insane headshot, or rage clip
- Use a caption formula: “Wait for the last 2 seconds” (only if there’s a real payoff)
Emerging Trends to Watch in Brazil (Predictions for May 2026)
1) Search-first content will keep rising
With #creatorsearchinsight trending, creators are shifting from “viral luck” to repeatable search traffic. Expect more:
- “How to…” explainers
- Localized queries (“in Brazil,” “in São Paulo,” “cheap in Rio”)
- Series-based education
2) Commerce + entertainment will merge even more
#tiktokshop momentum suggests Brazil creators are getting comfortable with:
- Demo-first videos
- “Creator storefront” style lists
- Live shopping-style scripts (even in short-form)
3) Aesthetic transformations will stay strong
The performance of #malevola shows that character-inspired glam (villain era, dark feminine, fantasy makeup) is a reliable lane—especially with strong transitions.
4) Seasonal moments will dominate weekly calendars
#diadasmaes will likely peak around gifting deadlines; creators who post early capture search intent before the crowd.
Practical Creator Tips: How to Use These Hashtags Today
Build a “1-2-1” hashtag stack
For each post, use:
- 1 broad trend tag (e.g., #tiktokshop, #anime)
- 2 niche descriptors (your category, format, or audience)
- 1 local/context tag (Brazil, city, Portuguese keyword if your audience is BR)
Match the hashtag to the viewer’s intent
- Shopping intent: #tiktokshop, #modafeminina, #diadasmaes
Focus on proof, pricing, and clarity. - Entertainment intent: #neymar, #jojotodynho, #anosatrás
Focus on punchlines, edits, and relatability. - Curiosity/learning intent: #creatorsearchinsight, #metgala, #anime
Focus on structure, keywords, and “saveable” value.
Script your first 2 seconds
Use one of these hook patterns:
- “Stop scrolling if you’re trying to…”
- “I tested the viral…”
- “Here’s the truth about…”
- “If you searched ‘[query]’…”
Post like a newsroom, edit like a filmmaker
- Speed matters for #neymar and #metgala
- Clarity matters for #tiktokshop and #creatorsearchinsight
- Mood matters for #malevola and #anime
Conclusion: What to Post Next (Action Plan)
If you want the fastest path to reach in Brazil today, pick one of these plays:
- Sell/affiliate: Build a demo-first video for #tiktokshop with one clear benefit and price on-screen.
- Grow via search: Create a “How to…” video using #creatorsearchinsight and speak the exact query in the first seconds.
- Ride culture: Post a tight, captioned edit for #neymar or a budget recreation for #metgala.
- Seasonal win: Publish a gift guide now under #diadasmaes before the feed gets saturated.
The creators who win today won’t use all 10 hashtags at once—they’ll choose the trend that matches their niche, nail the hook, and make the video easy to understand (and easy to share).
Key Takeaways
- #tiktokshop leads Brazil’s trends with 155.5M views—demo-first videos are winning.
- #creatorsearchinsight signals a major shift toward TikTok SEO and query-based scripting.
- High-opportunity, lower-supply tags today include #metgala, #malevola, and #jojotodynho.
- Seasonal intent is building for #diadasmaes—post gift content early to capture search.
- The featured @gaming post (0 views) highlights the need for specific hooks + niche tags, not just broad labels.
Frequently Asked Questions
What are the top trending TikTok hashtags in Brazil today (07 May 2026)?
#tiktokshop, #creatorsearchinsight, #neymar, #metgala, #anime, #malevola, #anosatrás, #modafeminina, #diadasmaes, and #jojotodynho.
Which hashtag is best for selling products in Brazil right now?
#tiktokshop (155.5M views, 49,942 videos) is the strongest for commerce content like demos, reviews, and budget lists.
How do I choose the right trending hashtag for my niche?
Match the hashtag to viewer intent: shopping (#tiktokshop), learning/search (#creatorsearchinsight), or entertainment/culture (#neymar, #metgala, #anosatrás).
Why would a featured TikTok video show 0 views?
It may be newly posted, still processing, region-limited, or early in distribution; it can still be useful as a signal of what creators are testing.
